Backup and Cloud: Google’s AWSome Price Cuts

by Patrick Redknap on March 27, 2014

Here’s another guest post from Unitrends CTO – Dr Mark Campbell!

You can’t accuse Google of being subtle.  Yesterday, Google announced an incredibly aggressive set of price cuts for its Google Cloud Platform that are clearly designed not only to attack but to eviscerate Amazon’s AWS.   Cloud storage pricing was reduced by 68% while compute pricing was radically simplified and reduced by up to 54%.  It’s a safe bet that both Amazon and Microsoft with their Azure platform will match these cuts in some fashion as the cloud IaaS (Infrastructure as a Service) market continues on its race toward zero.

What’s going on?  A single graphic really tell the tale here.  Moore’s Law is a relentless task-master in terms of cost reductions – and for all Amazon’s touted reductions in pricing this still has significantly lagged the cost reductions associated with hardware.  To illustrate, our friends at Techcrunch put together the following graphic:


What does this mean for Unitrends?  Earlier this year, we announced our Unitrends Cloud Strategy.  The heart of that strategy is simple:

Unitrends cloud strategy is to enable you to simply, quickly, and reliably recover your IT infrastructure – anywhere, anytime, anyplace.

Today, we offer Cloudhook™ within our PHDVB virtual backup appliance for VMware, Hyper-V, and XenServer.  Cloudhook is a RESTful archiving-based replication technology that enables WAN optimized and accelerated archiving to third-party public clouds including Amazon’s AWS, Google, Rackspace, and any other S3-compatible cloud vendor.  Cloudhook will be available this summer for our Recovery-series physical backup appliances and our UEB (Unitrends Enterprise Backup) virtual backup appliances as well.

We also offer an all-in-one cloud solution with Unitrends Cloud™.  Unitrends Cloud today offers WAN optimized and accelerated DR storage and guaranteed SLAs for physical data shipment.  Unitrends Cloud will in the near future offer DRaaS (Disaster Recovery as a Service) for physical and virtual environments.

Why do we offer our own cloud when Google, Amazon, and others are driving costs down?  The reasons are pretty simple.  In order to maximize WAN bandwidth, we do a lot of source-level deduplication in our software that reduces the amount of data that has to go across the line.  Our cloud allows us to optimize this bandwidth at a lower overall cost than Amazon.  But perhaps more importantly, we guarantee strict SLAs with respect to recovery time and a greater degree of security that just aren’t yet available in the big third-party clouds.  And coming in just a few months will be the ability within our cloud to support DRaaS (Disaster Recovery as a Service) – in essence spinning up locally protected servers within our cloud to minimize RTO (Recovery Time Objective.)

Have an opinion about cloud strategy, pricing, or anything else?  I’d love to hear from you.


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