Why are Backup’s STILL So Complicated? Is it not 2013?

by Robert Payne on January 16, 2013

Before I moved into marketing (or to the dark side, as my former colleagues in sales call it) I worked in sales for 2+ years with PHD Virtual. I was constantly amazed at how much pain backups were causing folks. That was obviously a good thing for me, since I was selling backup software, but it still made me wonder: Of all the sophisticated processes going on in an IT department at any given time, data backup is one of the most challenging?

From my perspective, backup should be an afterthought. Not in the sense that you shouldn’t worry about it. But you should take a small amount of time, find the solution that works best for you, implement it, and be done with it. Move on. Focus on cooler projects related to helping your organization run better, helping users work more efficiently, making it easier for customers to connect with you. etc.

My grandparents used to say “Children should be seen, but not heard.” That’s how I feel about backup solutions. They should be there. They should be doing their job. But they shouldn’t be causing you headaches day in and day out. That’s just nonsense.

Back in the day when we just had physical servers, it was a lot easier. Slap an agent on the box, back the files up every night, and if you lost the server, setup another one and restore your files. Sure a lot of times you actually had to order another box from the manufacturer, and wait for that to arrive, but that type of downtime was acceptable in those days.

Not today. SLA’s creep ever closer 5-9 (99.999%). Users are accustomed to continuous connectivity. What’s the first thing you do when you wake up? Or last thing before bed? Or even in the bathroom? If you said check your smartphone you’re in the growing majority. There’s even research being published about technology and internet “addiction.” Take a look at what this article from News Week July 2012 had to say about the issue:

Recently it became possible to observe how Web use rewires the brain. In 2008 Gary Small, the head of UCLA’s Memory and Aging Research Center, was the first to document changes in the brain as a result of even moderate Internet use. He rounded up 24 people, half of them experienced Web users, half of them newbies, and he passed them each through a brain scanner. The difference was striking, with the Web users displaying fundamentally altered prefrontal cortexes. But the real surprise was what happened next. The novices went away for a week, and were asked to spend a total of five hours online and then return for another scan. “The naive subjects had already rewired their brains,” he later wrote, musing darkly about what might happen when we spend more time online.

The brains of Internet addicts, it turns out, look like the brains of drug and alcohol addicts. In a study published in January 2012, Chinese researchers found “abnormal white matter”—essentially extra nerve cells built for speed—in the areas charged with attention, control, and executive function. A parallel study found similar changes in the brains of videogame addicts. And both studies come on the heels of other Chinese results that link Internet addiction to “structural abnormalities in gray matter,” namely shrinkage of 10 to 20 percent in the area of the brain responsible for processing of speech, memory, motor control, emotion, sensory, and other information. And worse, the shrinkage never stopped: the more time online, the more the brain showed signs of “atrophy.”

(SOURCE: http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html)

So yea… downtime in 2013 – NOT ACCEPTABLE. Today, if something goes down, it needs to be back up.. Yesterday. And if your backup software is complicated as heck to use, how easy is it going to be to recover, quickly?

The #1 question I ask as many PHD customers as I can is – why did you buy our software? You probably looked at no less than 3 competitors.. what made us the winner? And you know what they say? Well, I’ll let them tell you:

From Charles Congema with WH Brownyard Corp:

“At the end of the day, I don’t need my backup solution to make me coffee. Just be reliable and be easy to use. PHD Virtual backup does that; it just works, it just runs, and you can’t say that about every product.”

For more feedback straight from the horse’s mouth, check out: http://www.phdvirtual.com/customer-success

To grab the free trial of PHD Virtual Backup and see for yourself: http://www.phdvirtual.com/buy-try

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